Chris Anderson

2009-01-21 by Eduardo Danilo Ruiz

Don’t throw out the paper

The newspaper business is in freefall. An ailing international economy, rocketing paper and fuel costs, dwindling ad revenue – all these factors have combined to create a perfect storm that seems likely to swamp the once-mighty industry. In 2007, US newspapers reported their worst sales decline in history as print revenues fell 9.4% to $42.2 billion – and that’s the good news.